I am pleased to see that there are still those that understand the importance of "a perpetual air of menace."
As Mr. Bondurant notes, the villains of today seem to be lacking the ability to express such menace. I myself am well schooled in the art of menace and willing to offer my services to the villain community -- free of charge -- in order that we might have more menacing villains. Consider the following suggestions:
1. Announce your intentions. Too often today villains attempt to cloak themselves in secrecy. They think that if they rob a bank at night when no one is around then they will not be caught. Perhaps. More likely, they will have to deal with Batman. But if you wish to build your aura of menace, it is better to announce your plans beforehand.
Now, I'm not saying that one should specify your crime. Merely make it clear that on such and such a day you will engage in an act of villainy. Without further information the populace will be on edge, dreading the moment (but not knowing the location) you will strike. Voila! Instant menace!
2. Cultivate a reputation. There is a reason that Lex Luthor instills such menace. He has a reputation. Not simply for dueling Superman (more on that later), but for engaging in spectacular acts of villainy.
Here is what I mean: to cultivate an air of menace one must got beyond petty criminality. Simply robbing banks is not sufficient to create a menacing reputation. Wanton acts of destruction are not much better. Your plans and schemes should be over the top! Cultivate a theme. In doing so, the masses will remember your name... And be menaced!
3. Acquire an Archenemy. Heroes are remembered because they often have a clear cut nemesis. Try to do the same! Pick a well known hero and make it known that only he or she can stop you. If the regular authorities are seen as powerless, your menace level will increase exponentially.
I hope these ideas are helpful for the aspiring super-villains out there. Remember: it is not enough to engage in acts of villainy. For menace, one must be villainy!
